News Release – September 19, 2007
Contact: Kevin G. Boyer, (312) 421-7672 x 41, kevin.boyer@allterrain.net
New Le Passage to Debut October 2007
Legendary Gold Coast nightclub adds The Drawing Room, a culinary cocktail lounge
Chicago, IL – Three Headed Productions, new owners Le Passage, today announced their long-anticipated plans for the legendary Gold Coast nightclub. The club is undergoing a transformation and will re-open in late October 2007 as Le Passage Discothèque and The Drawing Room at Le Passage, a culinary cocktail lounge. All Terrain, the Chicago-based lifestyle and experiential marketing shop, is the lead partner on the redesign and re-branding of the space.
“The Drawing Room at Le Passage will be a sensual culinary cocktail lounge,” said Brook Jay, President of All Terrain, “evoking the spirit of a traditional drawing room where people share their lives and friendships over sumptuous small plate food, classic cocktails, set in an intoxicating environment of modern, organic luxury.” The new Drawing Room and Discothèque at Le Passage will be open late afternoons to late night.
The Drawing Room at Le Passage will be a 55-seat lounge dedicated to the art of bartending, top-flight wines and superb shared dining. A new door on Rush Street (937 N. Rush) will lead down to the redesigned space. A classic cocktail menu created by Master Mixologist Bridget Albert and an American contemporary menu designed by celebrity Chef Shawn McClain and executed by McClain protégé Nicholas Lacasse will be complemented by a premiere wine list designed by Master Sommeilier Serafin Alvarado.
“The Drawing Room will cement Le Passage’s reputation as the top Gold Coast nightclub destination,” said Matt Lindner, co-owner of Three Headed Productions. “This new nightlife experience marries Chef McClain’s menu with a classic cocktail service prepared tableside from custom bar carts if desired. After dinner and drinks, it will be hard to resist the beckoning beat of the music in Le Passage’s Discothèque.”
Le Passage Discothèque will keep its unique entrance down the cobblestone alley off Rush Street. The interior will be refreshed, maintaining its spectacular architectural elements. Music curators for both spaces will be DJs Matt Roan and Emilio Abadila.
The changes at Le Passage are presented by well-known innovators in the nightlife and restaurant industry Three Headed Productions. New proprietors of Le Passage, Three Headed Productions are also owners of Chicago nightspots Cans Bar and Canteen, Evil Olive, Salud Tequila Lounge and Junior’s Sports Lounge as well as leading bars in Milwaukee and Charlotte.
The Drawing Room at Le Passage will be open Wednesday to Sunday, 4 pm to 4 am, 5 am on Saturdays. Le Passage Discothèque will be open Thursday to Sunday, 9 pm to 4 am, 5 am on Saturdays. For more information visit www.lepassage.com.
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Le Passage
937 N. Rush Street
Chicago, IL 60611
(312) 255-0022
Friday, September 21, 2007
Tuesday, September 11, 2007
All Terrain is “Fashion Focused”
News Release – September 10, 2007
Contact: Kevin G. Boyer, (312) 421-7672 x 41, Kevin.Boyer@allterrain.net
All Terrain is “Fashion Focused”
Creative team behind City’s Fashion Focus marketing campaign
Chicago, IL - Chicago-based marketing agency All Terrain is the creative force behind the just-launched marketing campaign by the City of Chicago supporting Fashion Focus Chicago. The colorful design is already sprouting up downtown on City Information Panels and bus shelters and the campaign will extend to transit advertising, taxicab advertising and a collateral print campaign.
Design services were donated by All Terrain, the hot lifestyle and experiential marketing shop whose clients have included Saturn, Cirque du Soleil, Bio Elements, DKNY, Sofitel Hotels, Pontiac, Red Bull, Le Passage nightclub, Tribune Company and Pernod Ricard.
“Chicago’s fashion industry is diverse, dynamic and growing.” said All Terrain’s president, Brook Jay. “We are honored to have been asked to be part of the creative team for Fashion Focus Chicago, celebrating established and emerging Chicago designers. We are excited to be supporting the designers that are living and working in Chicago.”
Beginning Tuesday, October 9, and continuing through Sunday, October 14, Fashion Focus Chicago 2007 will feature five runway shows, shopping tours, student designer events, fashion installations and industry seminars. This celebration of the fashion industry in Chicago showcases more than 100 Chicago fashion designers and the evolution of Chicago’s diverse fashion community.
About All Terrain
All Terrain is an agile, integrated marketing agency that activates, personalizes and connects major brands with relevant consumers. Brook Jay and Sarah Eck-Thompson co-founded All Terrain nine years ago and in the process helped define a whole new marketing category – Experiential Marketing. All Terrain is now a highly-recognized agency offering special event production, multi-site, multi-disciplinary promotional campaigns, strategic brand positioning, field teams, point-of-sale, events, e-marketing, mobile marketing, advertising, sampling, public relations, influencer advocacy and entertainment. They serve name-brand clients including GMC, Buick, Saturn, Pernod Ricard – one of the country’s largest spirits distributors, the Tribune Company, Anheuser-Busch, Sofitel Chicago, Underwriter Laboratories and more. For more information, visit: www.allterrain.net.
Contact: Kevin G. Boyer, (312) 421-7672 x 41, Kevin.Boyer@allterrain.net
All Terrain is “Fashion Focused”
Creative team behind City’s Fashion Focus marketing campaign
Chicago, IL - Chicago-based marketing agency All Terrain is the creative force behind the just-launched marketing campaign by the City of Chicago supporting Fashion Focus Chicago. The colorful design is already sprouting up downtown on City Information Panels and bus shelters and the campaign will extend to transit advertising, taxicab advertising and a collateral print campaign.
Design services were donated by All Terrain, the hot lifestyle and experiential marketing shop whose clients have included Saturn, Cirque du Soleil, Bio Elements, DKNY, Sofitel Hotels, Pontiac, Red Bull, Le Passage nightclub, Tribune Company and Pernod Ricard.
“Chicago’s fashion industry is diverse, dynamic and growing.” said All Terrain’s president, Brook Jay. “We are honored to have been asked to be part of the creative team for Fashion Focus Chicago, celebrating established and emerging Chicago designers. We are excited to be supporting the designers that are living and working in Chicago.”
Beginning Tuesday, October 9, and continuing through Sunday, October 14, Fashion Focus Chicago 2007 will feature five runway shows, shopping tours, student designer events, fashion installations and industry seminars. This celebration of the fashion industry in Chicago showcases more than 100 Chicago fashion designers and the evolution of Chicago’s diverse fashion community.
About All Terrain
All Terrain is an agile, integrated marketing agency that activates, personalizes and connects major brands with relevant consumers. Brook Jay and Sarah Eck-Thompson co-founded All Terrain nine years ago and in the process helped define a whole new marketing category – Experiential Marketing. All Terrain is now a highly-recognized agency offering special event production, multi-site, multi-disciplinary promotional campaigns, strategic brand positioning, field teams, point-of-sale, events, e-marketing, mobile marketing, advertising, sampling, public relations, influencer advocacy and entertainment. They serve name-brand clients including GMC, Buick, Saturn, Pernod Ricard – one of the country’s largest spirits distributors, the Tribune Company, Anheuser-Busch, Sofitel Chicago, Underwriter Laboratories and more. For more information, visit: www.allterrain.net.
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