Kilo Kai Rum included in GRAMMY® Gift Bag
Spiced rum extends affiliation with music by gifting GRAMMY Presenters & Performers
Chicago, IL – Rap artist Kanye West isn’t the only Chicagoan hoping to get a boost from this year’s annual GRAMMY® Awards, though leading the nominees’ list with eight nominations he is sure to make a splash.
Brad Trayser, President of Chicago-based Apostrophe Brands, is also hoping that this year’s GRAMMY Awards lead to a different kind of splash; enhanced sales for Kilo Kai spiced rum, the exclusive rum in this year’s GRAMMY Gift Bag.
Each presenter and performer at the 50th Annual GRAMMY Awards, held Feb. 10, 2008, at the STAPLES Center in Los Angeles will receive a specially packaged gift bottle of Kilo Kai spiced rum. The new rum was launched throughout Illinois in October of 2007 and has quickly become a favorite in large part because of its strong connection to the music scene. Kilo Kai will expand into 12 additional markets in the first quarter of 2008 and will likely be a national brand by mid-summer.
“Kilo Kai is what people drink when they’ve decided taste is more important. It is the rum people hear about mostly through bartenders, musicians, waiters and others connected to nightlife, culture and hospitality,” said Brad Trayser, President of Apostrophe Brands/Kilo Kai. “The GRAMMY Awards recognize great music and Kilo Kai’s involvement is a natural extension of our decision to support things that matter to our target customer.”
Kilo Kai spiced rum was launched at a concert featuring the Bouncing Souls at Chicago’s Double Door, a legendary live music venue, and was the sponsor of November’s RiotFest as well as the first tour stop of the Wu-Tang Clan in support of their new album. The rum is already affiliated with dozens of weekly and special music events happening throughout Chicago and its suburbs.
“We understand that sometimes awards show gift bags are given to personal assistants or family members,” said Trayser. “Our message to these 150 music superstars is simple: grab the bottle of Kilo Kai for yourself first. You’ll thank us later.”
The 50th Annual GRAMMY Awards, set for Feb. 10, 2008 at STAPLES Center in Los Angeles is scheduled to be broadcast live on the CBS Television Network from 8 – 11:30 p.m. ET/PT. In addition, the broadcast also will be distributed internationally to more than 160 countries.
About Kilo Kai
Created by three generations of master rum distillers in Curacao, Kilo Kai is a spiced rum blended with the unique flavors and scents of the Caribbean. The complexity arises in the flavors of anise, vanilla, banana, cherry, nutmeg and orange peels. Crafted with 1-year-old and 3-year-old rums, Kilo Kai is the perfect rum for aficionados and novices alike because its complexity and unique blend of flavors allows it to be mixed in a favorite cocktail or enjoyed straight. The innovative package design features real skateboard tape on the bottle and is complete with the Kilo Kai skull-and-crossbones logo which incorporates two K’s to form the skull’s teeth and bones. To learn more about Kilo Kai’s “Take No Prisoners” attitude, visit www.KiloKai.com. Please enjoy Kilo Kai responsibly.
Media Contact: Contact: Kevin Boyer, (312) 588-3713, Kevin.Boyer@allterrain.net
Thursday, January 24, 2008
Tuesday, January 8, 2008
Kilo Kai Rum Sponsors The Supersuckers at Brauerhouse Two shows - Jan 24 & 25
Kilo Kai Rum Sponsors The Supersuckers at Brauerhouse
Two shows – Jan 24 & 25 – for “Greatest Rock ‘n’ Roll Band in the World”
Hillside, IL – Kilo Kai spiced rum will co-sponsor two concerts by The Supersuckers, self-proclaimed as the “Greatest Rock ‘n’ Roll Band in the World” on Thursday & Friday, January 24 & 25, 2008, at the Brauerhouse in suburban Hillside. Doors open at 7 pm.
Tickets are $15 and are available online at http://www.ticketalternative.com/. The Brauerhouse is located at 57 N. Hillside Avenue, Hillside, Illinois. For more information, call (708) 449-8900 or visit http://www.brauerhouse.com/.
The Supersuckers formed in 1988 as The Black Supersuckers in Tucson, AZ and moved to Seattle in 1989 where they were part of the developing Seattle music scene. They issued their first album, The Smoke of Hell, on the Sub Pop label in 1992. After four more albums with Sub Pop, the band formed their own record label, Mid-Fi Recordings, in 2001. Under Mid-Fi they’ve released four additional albums and one singles collection.
Said Darryl Smyers of the Dallas Observer: “For almost 20 years, the Supersuckers have been playing their brand of full-throttle punkabilly, praising everything associated with sex, Satan, booze and drugs with a rancorous glee that borders on psychopathic.”
The Supersuckers have recorded with many artists including: Willie Nelson, Steve Earle, Kelley Deal of The Breeders, and Eddie Vedder of Pearl Jam. They have appeared on The Tonight Show with Jay Leno backing Willie Nelson. They have toured with numerous bands such as Mudhoney, Social Distortion, Bad Religion, The Ramones, Motörhead, Flogging Molly, Toadies, Supagroup, The Reverend Horton Heat, The New York Dolls, The Dwarves, and White Zombie. More information is available at http://www.supersuckers.com/.
Opening for The Supersuckers will be The Sleepers a “southern rock” band from Chicago. More information about The Sleepers is available http://www.thesleepersonline.com/.
About Kilo Kai
Created by three generations of master rum distillers in Curacao, Kilo Kai is a spiced rum blended with the unique flavors and scents of the Caribbean. The complexity arises in the flavors of anise, vanilla, banana, cherry, nutmeg and orange peels. Crafted with 1-year-old and 3-year-old rums, Kilo Kai is the perfect rum for aficionados and novices alike because its complexity and unique blend of flavors allows it to be mixed in a favorite cocktail or enjoyed straight. Kilo Kai is the rum you drink at that point in your life when you’ve decided taste is more important. The innovative package design features real skateboard tape on the bottle and is complete with the Kilo Kai skull-and-crossbones logo which incorporates two K’s to form the skull’s teeth and bones. To learn more about Kilo Kai’s “Take No Prisoners” attitude, visit http://www.kilokai.com/. Please enjoy Kilo Kai responsibly.
Press Contact: Kevin Boyer, (312) 588-3713, Kevin.Boyer@allterrain.net
Two shows – Jan 24 & 25 – for “Greatest Rock ‘n’ Roll Band in the World”
Hillside, IL – Kilo Kai spiced rum will co-sponsor two concerts by The Supersuckers, self-proclaimed as the “Greatest Rock ‘n’ Roll Band in the World” on Thursday & Friday, January 24 & 25, 2008, at the Brauerhouse in suburban Hillside. Doors open at 7 pm.
Tickets are $15 and are available online at http://www.ticketalternative.com/. The Brauerhouse is located at 57 N. Hillside Avenue, Hillside, Illinois. For more information, call (708) 449-8900 or visit http://www.brauerhouse.com/.
The Supersuckers formed in 1988 as The Black Supersuckers in Tucson, AZ and moved to Seattle in 1989 where they were part of the developing Seattle music scene. They issued their first album, The Smoke of Hell, on the Sub Pop label in 1992. After four more albums with Sub Pop, the band formed their own record label, Mid-Fi Recordings, in 2001. Under Mid-Fi they’ve released four additional albums and one singles collection.
Said Darryl Smyers of the Dallas Observer: “For almost 20 years, the Supersuckers have been playing their brand of full-throttle punkabilly, praising everything associated with sex, Satan, booze and drugs with a rancorous glee that borders on psychopathic.”
The Supersuckers have recorded with many artists including: Willie Nelson, Steve Earle, Kelley Deal of The Breeders, and Eddie Vedder of Pearl Jam. They have appeared on The Tonight Show with Jay Leno backing Willie Nelson. They have toured with numerous bands such as Mudhoney, Social Distortion, Bad Religion, The Ramones, Motörhead, Flogging Molly, Toadies, Supagroup, The Reverend Horton Heat, The New York Dolls, The Dwarves, and White Zombie. More information is available at http://www.supersuckers.com/.
Opening for The Supersuckers will be The Sleepers a “southern rock” band from Chicago. More information about The Sleepers is available http://www.thesleepersonline.com/.
About Kilo Kai
Created by three generations of master rum distillers in Curacao, Kilo Kai is a spiced rum blended with the unique flavors and scents of the Caribbean. The complexity arises in the flavors of anise, vanilla, banana, cherry, nutmeg and orange peels. Crafted with 1-year-old and 3-year-old rums, Kilo Kai is the perfect rum for aficionados and novices alike because its complexity and unique blend of flavors allows it to be mixed in a favorite cocktail or enjoyed straight. Kilo Kai is the rum you drink at that point in your life when you’ve decided taste is more important. The innovative package design features real skateboard tape on the bottle and is complete with the Kilo Kai skull-and-crossbones logo which incorporates two K’s to form the skull’s teeth and bones. To learn more about Kilo Kai’s “Take No Prisoners” attitude, visit http://www.kilokai.com/. Please enjoy Kilo Kai responsibly.
Press Contact: Kevin Boyer, (312) 588-3713, Kevin.Boyer@allterrain.net
Thursday, January 3, 2008
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