April 20: Kilo Kai Rum “Take No Prisoners”
Launch Party at The Moct, Milwaukee
Chicago’s Flosstradamus and Milwaukee’s Diamonds (The Glamour) to perform
Chicago, IL – Kilo Kai Rum, the new spiced rum that launched in Wisconsin March 10 will host a launch party in Milwaukee at “The Moct,” 240 E. Pittsburgh Ave, on Sunday, April 20, from 9 pm to 2 am. Traveling from Chicago to perform will be “Flosstradamus” with Milwaukee’s own Diamonds (The Glamour) rounding out the music bill. The party is a private, ticketed cocktail party and music event, but tickets will be free and available through Milwaukee area bars and clubs that carry Kilo Kai as well as through some promotions between now and April 20.
“Take No Prisoners Milwaukee” will help launch Kilo Kai Rum in the Milwaukee area. Available in Wisconsin as of March 10, consumers can now buy Kilo Kai at Milwaukee’s top bars and restaurants. Launched in Chicago and throughout Illinois in October of 2007, Wisconsin is the first stage of an expansion that will make the new rum a national brand by the end of 2008. To find Kilo Kai in your area visit http://www.KiloKai.com.
Kilo Kai’s popularity has been in part due to its affiliation with music. The brand recently made national headlines after it was featured in the 2008 GRAMMY® Awards Gift Bag. Kilo Kai has sponsored numerous music events featuring artists such as The Bouncing Souls, Wu-Tang Clan and The Supersuckers. “You will hear about Kilo Kai mostly through bartenders, musicians, waiters and others connected to nightlife, culture and hospitality,” said Brad Trayser, president of Apostrophe Brands, the Chicago-based Kilo Kai importer. “Kilo Kai is the rum you will drink when you have decided taste is more important.”
Flosstradamus
Chicago’s Flosstradamus describe themselves as “2 DJs, 4 turntables, and lots of people getting buck on the dance floor.” Unabashedly proud of their Midwestern roots, Daytrotter.com said “Flosstradamus make nights fashionable and have been doing so with great success, packing clubs left and right.” Their unique sound of hip hop, house and rock beats gained them a spot on the main stage at 2007 Coachella. The DJ duo is often associated with rising rap superstar Kid Sister (whose older brother is Flosstradamus’ J2K). Both Flosstradamus and Kid Sister have signed with influential Brooklyn record label Fool’s Gold which was founded by Kanye West’s DJ, A-Trak. After taking the Chicago music scene by storm, they have spent the last year performing at various venues across the U.S. and Australia. For more details visit www.myspace.com/flosstradamus.
Diamonds/The Glamour:
The music of Milwaukee duo “The Glamour” is deeply rooted in the Midwest dance party scene. Dirty clubs, dive bars, and sweaty house parties provided the band with a perfect place to throw their Do-It-Yourself style events. Asher "Diamonds" Gray is half of the Milwaukee based party duo The Glamour and the founder of 24Carat Design. For more details visit http://www.myspace.com/diamonds.
About Kilo Kai
Created by three generations of master rum distillers in Curacao, Kilo Kai is spiced rum blended with the unique flavors and scents of the Caribbean. The complexity arises in the flavors of anise, vanilla, banana, cherry, nutmeg and orange peels. Crafted with 1-year-old and 3-year-old rums, Kilo Kai is the perfect rum for aficionados and novices alike because its complexity and unique blend of flavors allows it to be mixed in a favorite cocktail or enjoyed straight. The innovative package design features real skateboard tape on the bottle and is complete with the Kilo Kai iconic logo. To learn more about Kilo Kai’s “Take No Prisoners” attitude, visit www.kilokai.com. Please enjoy Kilo Kai responsibly.
Media Contact: Kevin Boyer, (312) 588-3713, Kevin.Boyer@allterrain.net
Friday, March 28, 2008
Thursday, March 20, 2008
All Terrain Retained by Chicago Machine (Major League Lacrosse)
March 20, 2008
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Chicago-based firm to provide public relations and marketing support
Chicago, IL – All Terrain Public Relations, a division of Chicago-based All Terrain, a full-service marketing agency, announced today that it has been retained by the Chicago Machine, Chicago’s professional outdoor Major League Lacrosse team, as public relations and marketing counsel. All Terrain will work to increase the visibility of the Chicago Machine team and its players and increase attendance at Chicago Machine Games at Toyota Park through sports and non-sports media.
“Lacrosse is one of America’s fastest growing sports with a 68% increase in participation nationally at the high school and college level since 2001,” said Brook Jay, All Terrain President. “In just their third season, the Chicago Machine has attracted top-level lacrosse players from throughout North America; players that make the team competitive and the games exciting to watch. We are excited to be working directly with management and the players to introduce more fans to this great sport.” The Chicago Machine account will be managed by Kevin Boyer, All Terrain’s Director of Public Relations and Marketing.
“Lacrosse is attracting new players and fans because of its fast-pace, combining the best of basketball, soccer and hockey,” said John Meister, Team President of the Chicago Machine. “We are excited to have engaged All Terrain as part of our marketing strategies to increase interest in the sport, the team and raise the profile of our players.”
About All Terrain
All Terrain Public Relations is a division of All Terrain, a 10-year-old full-service marketing agency that personalizes and connects brands with relevant consumers across a full spectrum of formats. From one night only experiential events to integrated multi-site, multi-city, multi-platform campaigns, our distinctive solutions yield high returns because we engage people in ways that build meaning and loyalty. All Terrain clients include major brands such as General Motors, Anheuser-Busch, Red Bull, Tribune Company, Stolichnaya, and Pernod-Ricard. All Terrain Public Relations was founded in 2007 and clients include Chicago Blackhawks Hockey, Underwriters Laboratories, Apostrophe Brands/Kilo Kai Rum, and Jameson Irish Whiskey.
About the Chicago Machine
The Chicago Machine are Chicago’s outdoor professional men’s lacrosse team, members of the Western Conference of Major League Lacrosse (MLL). Now in their third season, the Chicago Machine play at Toyota Park, 15 minutes southwest of Downtown Chicago. Led by head coach John Combs, the team is has top players from nationally ranked college programs such as Notre Dame, Cornell, UMass, Virginia, Navy and Syracuse. The Chicago Machine open their third season at home on Sunday, May 18, 2008, against conference rival San Francisco Dragons. Season tickets and individual game tickets are now available. For game schedule, ticketing, team and player information, visit http://www.chicagomachine.com/.
Chicago, IL – All Terrain Public Relations, a division of Chicago-based All Terrain, a full-service marketing agency, announced today that it has been retained by the Chicago Machine, Chicago’s professional outdoor Major League Lacrosse team, as public relations and marketing counsel. All Terrain will work to increase the visibility of the Chicago Machine team and its players and increase attendance at Chicago Machine Games at Toyota Park through sports and non-sports media.
“Lacrosse is one of America’s fastest growing sports with a 68% increase in participation nationally at the high school and college level since 2001,” said Brook Jay, All Terrain President. “In just their third season, the Chicago Machine has attracted top-level lacrosse players from throughout North America; players that make the team competitive and the games exciting to watch. We are excited to be working directly with management and the players to introduce more fans to this great sport.” The Chicago Machine account will be managed by Kevin Boyer, All Terrain’s Director of Public Relations and Marketing.
“Lacrosse is attracting new players and fans because of its fast-pace, combining the best of basketball, soccer and hockey,” said John Meister, Team President of the Chicago Machine. “We are excited to have engaged All Terrain as part of our marketing strategies to increase interest in the sport, the team and raise the profile of our players.”
About All Terrain
All Terrain Public Relations is a division of All Terrain, a 10-year-old full-service marketing agency that personalizes and connects brands with relevant consumers across a full spectrum of formats. From one night only experiential events to integrated multi-site, multi-city, multi-platform campaigns, our distinctive solutions yield high returns because we engage people in ways that build meaning and loyalty. All Terrain clients include major brands such as General Motors, Anheuser-Busch, Red Bull, Tribune Company, Stolichnaya, and Pernod-Ricard. All Terrain Public Relations was founded in 2007 and clients include Chicago Blackhawks Hockey, Underwriters Laboratories, Apostrophe Brands/Kilo Kai Rum, and Jameson Irish Whiskey.
About the Chicago Machine
The Chicago Machine are Chicago’s outdoor professional men’s lacrosse team, members of the Western Conference of Major League Lacrosse (MLL). Now in their third season, the Chicago Machine play at Toyota Park, 15 minutes southwest of Downtown Chicago. Led by head coach John Combs, the team is has top players from nationally ranked college programs such as Notre Dame, Cornell, UMass, Virginia, Navy and Syracuse. The Chicago Machine open their third season at home on Sunday, May 18, 2008, against conference rival San Francisco Dragons. Season tickets and individual game tickets are now available. For game schedule, ticketing, team and player information, visit http://www.chicagomachine.com/.
Media Contact: Kevin G. Boyer, (312) 588-3713, Kevin.boyer@allterrain.net
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Tuesday, March 4, 2008
New Ministry Song - “Keys to the City” Will Debut in Chicago
Al Jourgensen and Ministry’s Gift to the Fans of Chicago Blackhawks Hockey
New Ministry Song - “Keys to the City” Will Debut in Chicago and on iTunes March 5, 2008
Chicago, IL – The resurging Chicago Blackhawks Hockey team has no bigger fan than Al Jourgensen, the “Mayor of Chicago’s Underground,” the godfather of the industrial music scene, and founder and lead singer of the legendary rock band Ministry. As the 2007/2008 Blackhawks team makes its push for the 2008 playoffs, its fans now have another great sports anthem, courtesy of Al and his co-conspirators in Ministry. “Keys To The City,” a rock anthem sure to inspire Blackhawks fans worldwide, will debut on March 5, 2008. As part of the debut, 200 lucky fans of Ministry and the Blackhawks will win tickets to see the March 5 game.
Born in Cuba and having immigrated to the U.S. at the age of two, Jourgensen was raised in Colorado and Chicago, settling in the Windy City in the late 1970s. As a youth, Al would attend Chicago Blackhawks Hockey games watching from the upper balcony at the old Chicago Stadium. After founding the industrial metal rock band in 1980, and as the band gained popularity, Al graduated to season tickets in the main bowl. Living now in El Paso, TX, Al still gets back to Chicago from time to time to watch his beloved Blackhawks and is a worldwide evangelist for the team, often sporting his Blackhawks jersey on tour.
Last fall, as the buzz began to build around the new, young Blackhawks team, Jourgensen decided he wanted to add to the momentum. In his studios rehearsing for their farewell tour, Al picked up on a guitar riff that hadn’t made his final album and started building what would become “Keys to the City,” a sports rock anthem that he presented as a gift to the Wirtz family and the Chicago Blackhawks in December of 2007. The Blackhawks have since embraced the song as a great opportunity to reach out to a new generation of Blackhawks fans; a worthy companion to the team’s official theme song, “Here Come The Hawks.”
"The Chicago Blackhawks RULE!” said Al Jourgensen. “I am honored to be a part of the history and legend of one of hockey's Original Six. I hope ‘Keys to The City’ inspires some awesome fights on the ice."
Keys to the City
Though containing trademark intensity and guitar riffs, “Keys to the City” is less a traditional Ministry song, but more a classic sports anthem in structure. Built around a drum/bass line that recalls Garry Glitter’s “Rock n’ Roll Pt 2,” the song is a rallying cry for Blackhawk fans. Name checking the past Hawk greats like Hull, Mikita, Esposito and Savard, the song celebrates the resurgence of the Blackhawks and the quest to bring home the Stanley Cup to Chicago. It is already popular among the young Blackhawks players upon which the team is building its future championships.
March 5 Debut
Al Jourgensen will travel to Chicago for the March 5 debut of the song. After a day of media interviews supporting the song and Ministry’s farewell tour, which comes to Chicago’s House of Blues in early May, Jourgensen and his wife will be the guests of the Blackhawks at the game that night and will participate in game festivities. As part of the day’s promotions, 200 fans of Ministry and the Blackhawks will get free tickets to the televised March 5 home game against the Anaheim Ducks. Details on how to win the tickets will be posted at ChicagoBlackhawks.com. “Keys to the City” will be available for download via iTunes, and as a link from ChicagoBlackhawks.com, starting March 5. Proceeds from the song will benefit the Blackhawks charities. To purchase tickets to the March 5 Blackhawks game, visit ChicagoBlackhawks.com.
New Ministry Song - “Keys to the City” Will Debut in Chicago and on iTunes March 5, 2008
Chicago, IL – The resurging Chicago Blackhawks Hockey team has no bigger fan than Al Jourgensen, the “Mayor of Chicago’s Underground,” the godfather of the industrial music scene, and founder and lead singer of the legendary rock band Ministry. As the 2007/2008 Blackhawks team makes its push for the 2008 playoffs, its fans now have another great sports anthem, courtesy of Al and his co-conspirators in Ministry. “Keys To The City,” a rock anthem sure to inspire Blackhawks fans worldwide, will debut on March 5, 2008. As part of the debut, 200 lucky fans of Ministry and the Blackhawks will win tickets to see the March 5 game.
Born in Cuba and having immigrated to the U.S. at the age of two, Jourgensen was raised in Colorado and Chicago, settling in the Windy City in the late 1970s. As a youth, Al would attend Chicago Blackhawks Hockey games watching from the upper balcony at the old Chicago Stadium. After founding the industrial metal rock band in 1980, and as the band gained popularity, Al graduated to season tickets in the main bowl. Living now in El Paso, TX, Al still gets back to Chicago from time to time to watch his beloved Blackhawks and is a worldwide evangelist for the team, often sporting his Blackhawks jersey on tour.
Last fall, as the buzz began to build around the new, young Blackhawks team, Jourgensen decided he wanted to add to the momentum. In his studios rehearsing for their farewell tour, Al picked up on a guitar riff that hadn’t made his final album and started building what would become “Keys to the City,” a sports rock anthem that he presented as a gift to the Wirtz family and the Chicago Blackhawks in December of 2007. The Blackhawks have since embraced the song as a great opportunity to reach out to a new generation of Blackhawks fans; a worthy companion to the team’s official theme song, “Here Come The Hawks.”
"The Chicago Blackhawks RULE!” said Al Jourgensen. “I am honored to be a part of the history and legend of one of hockey's Original Six. I hope ‘Keys to The City’ inspires some awesome fights on the ice."
Keys to the City
Though containing trademark intensity and guitar riffs, “Keys to the City” is less a traditional Ministry song, but more a classic sports anthem in structure. Built around a drum/bass line that recalls Garry Glitter’s “Rock n’ Roll Pt 2,” the song is a rallying cry for Blackhawk fans. Name checking the past Hawk greats like Hull, Mikita, Esposito and Savard, the song celebrates the resurgence of the Blackhawks and the quest to bring home the Stanley Cup to Chicago. It is already popular among the young Blackhawks players upon which the team is building its future championships.
March 5 Debut
Al Jourgensen will travel to Chicago for the March 5 debut of the song. After a day of media interviews supporting the song and Ministry’s farewell tour, which comes to Chicago’s House of Blues in early May, Jourgensen and his wife will be the guests of the Blackhawks at the game that night and will participate in game festivities. As part of the day’s promotions, 200 fans of Ministry and the Blackhawks will get free tickets to the televised March 5 home game against the Anaheim Ducks. Details on how to win the tickets will be posted at ChicagoBlackhawks.com. “Keys to the City” will be available for download via iTunes, and as a link from ChicagoBlackhawks.com, starting March 5. Proceeds from the song will benefit the Blackhawks charities. To purchase tickets to the March 5 Blackhawks game, visit ChicagoBlackhawks.com.
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