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Bioelements Names All Terrain as Public Relations and Social Media Agency of Record

Award-winning skincare line Bioelements names Chicago-based public relations and social media experts as PR agency of record


Feb 13, 2009 – Chicago, IL – All Terrain Public Relations, a division of Chicago-based All Terrain integrated marketing, announced today that it has been selected as the Public Relations and Social Media Agency of Record for Bioelements, an award-winning professional skincare line.

All Terrain will work to increase the visibility of Bioelements as one of the highest-quality skincare lines available by providing a comprehensive awareness campaign including strategic counsel, social media consulting, media relations, corporate reputation, and media events services.

“We’ve provided Bioelements with production and event management services for ten years and are thrilled to now be their PR and social media agency,” said All Terrain Co-President and Chief Marketing Officer Brook Jay. “All Terrain and Bioelements have certainly come along way over the past decade. My team and I are proud of the sustainable, long-term relationship we have with our clients.”

“The All Terrain team hit the nail on the head when they presented to us an impressive, creative and results-oriented awareness program,” said Callie Lushina, Bioelements Vice President of Marketing. “All Terrain’s refreshing culture and high-quality, standard of service fits nicely with our brand. Their experience with high-value brands and social media/Web 2.0 programming matched our goals and objectives.”

All Terrain account leadership will be provided by Kevin Boyer, director of public relations and marketing, and Kristin Owen, public relations manager.

About Bioelements
Launched in 1991, Bioelements professional skin care is used and retailed in more than 3,000 spas worldwide. Headquartered in Colorado Springs, Colorado, Bioelements was founded by Barbara Salomone, one of the first-ever licensed estheticians in the United States. The product line is relied upon by estheticians, dermatologists and consumers for its precise dedication to understanding the skin and its unique custom blending of retail and professional products. The brand is a pioneer in the skin care industry and continues to meet the ever-changing needs of the skin care professional. Their trademarks include their top-flight ingredients, custom blending, lack of artificial dyes and perfumes, and clean-looking packaging. Visit http://www.bioelements.com.


About All Terrain
All Terrain Public Relations is a division of All Terrain, a 10-year-old full-service marketing agency that personalizes and connects brands with relevant consumers across a full spectrum of formats. From one night only experiential events to integrated multi-site, multi-city, multi-platform campaigns, our distinctive solutions yield high returns because we engage people in ways that build meaning and loyalty. All Terrain clients include major brands such as General Motors, Anheuser-Busch, Red Bull, Tribune Company, Stolichnaya, and Pernod-Ricard. All Terrain Public Relations was founded in 2007 and clients include Bioelements, Chicago Machine Major League Lacrosse, Hyatt Regency Woodfield, Chicago Public Library, Gay Games 2010, Underwriters Laboratories, and Apostrophe Brands/Kilo Kai Rum. Visit http://www.allterrain.net.