Kilo Kai Rum included in GRAMMY® Gift Bag

Kilo Kai Rum included in GRAMMY® Gift Bag
Spiced rum extends affiliation with music by gifting GRAMMY Presenters & Performers

Chicago, IL – Rap artist Kanye West isn’t the only Chicagoan hoping to get a boost from this year’s annual GRAMMY® Awards, though leading the nominees’ list with eight nominations he is sure to make a splash.

Brad Trayser, President of Chicago-based Apostrophe Brands, is also hoping that this year’s GRAMMY Awards lead to a different kind of splash; enhanced sales for Kilo Kai spiced rum, the exclusive rum in this year’s GRAMMY Gift Bag.

Each presenter and performer at the 50th Annual GRAMMY Awards, held Feb. 10, 2008, at the STAPLES Center in Los Angeles will receive a specially packaged gift bottle of Kilo Kai spiced rum. The new rum was launched throughout Illinois in October of 2007 and has quickly become a favorite in large part because of its strong connection to the music scene. Kilo Kai will expand into 12 additional markets in the first quarter of 2008 and will likely be a national brand by mid-summer.

“Kilo Kai is what people drink when they’ve decided taste is more important. It is the rum people hear about mostly through bartenders, musicians, waiters and others connected to nightlife, culture and hospitality,” said Brad Trayser, President of Apostrophe Brands/Kilo Kai. “The GRAMMY Awards recognize great music and Kilo Kai’s involvement is a natural extension of our decision to support things that matter to our target customer.”

Kilo Kai spiced rum was launched at a concert featuring the Bouncing Souls at Chicago’s Double Door, a legendary live music venue, and was the sponsor of November’s RiotFest as well as the first tour stop of the Wu-Tang Clan in support of their new album. The rum is already affiliated with dozens of weekly and special music events happening throughout Chicago and its suburbs.

“We understand that sometimes awards show gift bags are given to personal assistants or family members,” said Trayser. “Our message to these 150 music superstars is simple: grab the bottle of Kilo Kai for yourself first. You’ll thank us later.”

The 50th Annual GRAMMY Awards, set for Feb. 10, 2008 at STAPLES Center in Los Angeles is scheduled to be broadcast live on the CBS Television Network from 8 – 11:30 p.m. ET/PT. In addition, the broadcast also will be distributed internationally to more than 160 countries.

About Kilo Kai
Created by three generations of master rum distillers in Curacao, Kilo Kai is a spiced rum blended with the unique flavors and scents of the Caribbean. The complexity arises in the flavors of anise, vanilla, banana, cherry, nutmeg and orange peels. Crafted with 1-year-old and 3-year-old rums, Kilo Kai is the perfect rum for aficionados and novices alike because its complexity and unique blend of flavors allows it to be mixed in a favorite cocktail or enjoyed straight. The innovative package design features real skateboard tape on the bottle and is complete with the Kilo Kai skull-and-crossbones logo which incorporates two K’s to form the skull’s teeth and bones. To learn more about Kilo Kai’s “Take No Prisoners” attitude, visit www.KiloKai.com. Please enjoy Kilo Kai responsibly.

Media Contact: Contact: Kevin Boyer, (312) 588-3713, Kevin.Boyer@allterrain.net

Kilo Kai Rum Presents Wu-Tang Clan In Concert at Metro Dec. 15

News Release - November 21, 2007
Contact: Kevin Boyer, (312) 421-7672 x 41, Kevin.Boyer@allterrain.net

Kilo Kai Rum Presents
Wu-Tang Clan In Concert at Metro – December 15
Tickets Go on Sale Saturday, November 24, Noon

Chicago, IL – Kilo Kai Rum and Metro Chicago announced today that the Wu-Tang Clan will perform at a Kilo Kai sponsored concert at the Metro on Saturday, December 15. This is the third major music event sponsored by the newly launched spiced rum, following a concert at Chicago’s Double Door, featuring Bouncing Souls, and a headline sponsorship of November’s Riot Fest in Chicago. Tickets for the Wu-Tang Clan concert go on sale this Saturday, November 24th at noon at all Ticketmaster outlets. The Metro is located at 3730 N. Clark Street, just two blocks North of Wrigley Field.

Wu-Tang Clan’s rappers consist of multi-platinum producers and artists, TV and film stars, screenwriters, and Grammy winners. The ten members of the New York-based rap group include Method Man, RZA, GZA, Inspectah Deck, Ghostface Killah, U-God, Masta Killa, Cappadonna, and Mathematics. The Wu-Tang Clan is known for their raw, uncut rhymes, and their sampling from old Kung-Fu movies such as Master Killer and Shaolin vs. Wu-Tang. What makes the Wu-Tang Clan unique is that each MC has his own style, yet they often work and appear in concerts together. Method Man, GZA, Ghostface Killah, and RaeKwon have each launched successful solo albums, while as a group, the Wu-Tang Clan recently signed a record deal with SRC Records. Their album, 8 Diagrams, is scheduled for release on December 11, 2007.

Kilo Kai spiced rum has worked hard to establish a connection to the music industry. “Kilo Kai is the rum you will hear about mostly through bartenders, musicians, waiters and others connected to nightlife, culture and hospitality,” said Brad Trayser, President of Apostrophe Brands/Kilo Kai. “Supporting great venues like the Double Door and the Metro demonstrates that we’re not just about selling rum. We want to reward people who love good music with the better taste of Kilo Kai.”

The Metro will host the Kilo Kai sponsored Wu-Tang Clan Concert on Saturday, December 15, 2007. The Metro is located at 3730 N. Clark Street and tickets can be purchased on November 24th at TicketMaster.com and at any Ticketmaster location. DJ Intel will open the event at 10 pm and the Wu-Tang Clan performance will begin around 11 pm. The concert is an 18 and over show, but only those 21 and over will be allowed to enjoy Kilo Kai at the concert. Tickets are $42 in advance, $45 at the door.

About Kilo Kai
Created by three generations of master rum distillers in Curacao, Kilo Kai is a spiced rum blended with the unique flavors and scents of the Caribbean. The complexity arises in the flavors of anise, vanilla, banana, cherry, nutmeg and orange peels. Crafted with 1-year-old and 3-year-old rums, Kilo Kai is the perfect rum for aficionados and novices alike because its complexity and unique blend of flavors allows it to be mixed in a favorite cocktail or enjoyed straight. Kilo Kai is the rum you drink at that point in your life when you’ve decided taste is more important. The innovative package design features real skateboard tape on the bottle and is complete with the Kilo Kai skull-and-crossbones logo which incorporates two K’s to form the skull’s teeth and bones. To learn more about Kilo Kai’s “Take No Prisoners” attitude, visit www.KiloKai.com. Please enjoy Kilo Kai responsibly.

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