All Terrain Retained by Chicago Blackhawks

News Release – November 26, 2007
Contact: Kevin G. Boyer, (312) 421-7672 x 41, Kevin.boyer@allterrain.net


All Terrain Retained by Chicago Blackhawks
Chicago-based firm to provide public relations and experiential marketing support


Chicago, IL – All Terrain, a Chicago-based experiential marketing company, announced today that it has been retained by the Chicago Blackhawks Hockey Team as public relations and experiential marketing counsel. All Terrain will provide marketing and public relations support to increase the visibility of Chicago Blackhawks players through non-sports media, and to increase attendance at Blackhawks games through non-traditional marketing strategies.

“The Chicago Blackhawks are a storied Chicago sports franchise,” said Brook Jay, All Terrain President. “This year’s team is winning more games and attracting more fans. We are excited to be working directly with management and the players to create even more fans of this great sport.”

“We are excited to engage All Terrain in helping us reach our marketing goal of attracting new Blackhawk fans,” said Jim Sofranko, Blackhawks Executive Director of Sales & Marketing. “Through the use of non-traditional marketing strategies we will look to increase interest in the team and raise the awareness of our players to the non-core hockey fan.”

About All Terrain
All Terrain is an agile, integrated marketing agency that activates, personalizes and connects major brands with relevant consumers. Brook Jay and Sarah Eck-Thompson co-founded All Terrain nine years ago and in the process helped define a whole new marketing category – Experiential Marketing. All Terrain is now a highly-recognized agency offering special event production, multi-site, multi-disciplinary promotional campaigns, strategic brand positioning, field teams, point-of-sale, events, e-marketing, mobile marketing, advertising, sampling, public relations, influencer advocacy and entertainment. They serve name-brand clients including GMC, Buick, Saturn, Pernod Ricard – one of the country’s largest spirits distributors, the Tribune Company, Anheuser-Busch, Sofitel Chicago, Underwriter Laboratories and more. For more information, visit: www.allterrain.net.

Chicago Blackhawks
The Chicago Blackhawks play their home games at the United Center, 1901 W. Madison Street, Chicago. For tickets and schedule, visit www.ChicagoBlackhawks.com or call (312) 455-7000. The Chicago Blackhawks and chicagoblackhawks.com are trademarks of the Chicago Blackhawk Hockey Team, Inc. NHL and the word mark and image of the Stanley Cup are registered trademarks and the NHL Shield and NHL Conference logos are trademarks of the National Hockey League.

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New Le Passage to Debut October 2007

News Release – September 19, 2007

Contact: Kevin G. Boyer, (312) 421-7672 x 41, kevin.boyer@allterrain.net


New Le Passage to Debut October 2007
Legendary Gold Coast nightclub adds The Drawing Room, a culinary cocktail lounge

Chicago, IL – Three Headed Productions, new owners Le Passage, today announced their long-anticipated plans for the legendary Gold Coast nightclub. The club is undergoing a transformation and will re-open in late October 2007 as Le Passage Discothèque and The Drawing Room at Le Passage, a culinary cocktail lounge. All Terrain, the Chicago-based lifestyle and experiential marketing shop, is the lead partner on the redesign and re-branding of the space.

“The Drawing Room at Le Passage will be a sensual culinary cocktail lounge,” said Brook Jay, President of All Terrain, “evoking the spirit of a traditional drawing room where people share their lives and friendships over sumptuous small plate food, classic cocktails, set in an intoxicating environment of modern, organic luxury.” The new Drawing Room and Discothèque at Le Passage will be open late afternoons to late night.

The Drawing Room at Le Passage will be a 55-seat lounge dedicated to the art of bartending, top-flight wines and superb shared dining. A new door on Rush Street (937 N. Rush) will lead down to the redesigned space. A classic cocktail menu created by Master Mixologist Bridget Albert and an American contemporary menu designed by celebrity Chef Shawn McClain and executed by McClain protégé Nicholas Lacasse will be complemented by a premiere wine list designed by Master Sommeilier Serafin Alvarado.

“The Drawing Room will cement Le Passage’s reputation as the top Gold Coast nightclub destination,” said Matt Lindner, co-owner of Three Headed Productions. “This new nightlife experience marries Chef McClain’s menu with a classic cocktail service prepared tableside from custom bar carts if desired. After dinner and drinks, it will be hard to resist the beckoning beat of the music in Le Passage’s Discothèque.”

Le Passage Discothèque will keep its unique entrance down the cobblestone alley off Rush Street. The interior will be refreshed, maintaining its spectacular architectural elements. Music curators for both spaces will be DJs Matt Roan and Emilio Abadila.

The changes at Le Passage are presented by well-known innovators in the nightlife and restaurant industry Three Headed Productions. New proprietors of Le Passage, Three Headed Productions are also owners of Chicago nightspots Cans Bar and Canteen, Evil Olive, Salud Tequila Lounge and Junior’s Sports Lounge as well as leading bars in Milwaukee and Charlotte.

The Drawing Room at Le Passage will be open Wednesday to Sunday, 4 pm to 4 am, 5 am on Saturdays. Le Passage Discothèque will be open Thursday to Sunday, 9 pm to 4 am, 5 am on Saturdays. For more information visit www.lepassage.com.
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Le Passage
937 N. Rush Street
Chicago, IL 60611
(312) 255-0022