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Oct 5: Notre Dame and Chicago Machine To Host Lacrosse Exhibition Game in Downtown Chicago

Exhibition game to follow lacrosse clinic for youth up to high school age

Chicago, IL – A team of pro lacrosse players, many from the Chicago Machine, and top college club players will play the Notre Dame Men’s Lacrosse Team in a free “Fall Ball Exhibition” game open to the public at 1:30 pm on Sunday, October 5. Prior to the game, top Chicago Machine pros including Kevin Leveille, Steven Brooks, Mike Gabel and Jake Dean will conduct a lacrosse clinic for youth up to high school age from 11 am to 1 pm.

The event will be held at the Lower Hutchinson Field at Grant Park, south of South Columbus Drive and East Balbo Drive. The event is free to the public. The lacrosse clinic and exhibition game are co-sponsored by the Chicago Machine, Chicago Park District, Notre Dame Lacrosse, Chicago YMCA and Peapod.

For information on the youth lacrosse clinic, call the Chicago Machine at (312) 255-1522.

The Notre Dame Men’s Lacrosse team finished the spring 2008 season ranked #6 in the Nike/Inside Lacrosse Magazine poll with a 14-3 record. They advanced to the quarter finals of the Division I national lacrosse championships before falling by just two goals to eventual National Champion Syracuse University.

About the Chicago Machine
The Chicago Machine is Chicago’s outdoor professional men’s lacrosse team, members of the Western Conference of Major League Lacrosse (MLL). Having just concluded their third season, the Chicago Machine plays at TOYOTA PARK, 15 minutes southwest of downtown Chicago. Led by head coach, John Combs, the team has top players from nationally ranked college programs such as Notre Dame, Cornell, UMass, Virginia, Johns Hopkins, Navy and Syracuse. For 2009 game schedule, ticketing, team and player information, visit http://www.chicagomachine.com/. To receive score and team news updates, text “Machine” to 28546.

Kilo Kai Co-Sponsors "Fear No Fashion"

http://nbc5streetteam.wordpress.com/2008/09/15/kilo-kai-presents-fear-no-fashion/

read the complete article

Fashion is something not to fear darling, and to prove it Kilo Kai spiced rum is co-sponsoring “Fear No Fashion”. Snap!

“Fear No Fashion” is a wonderful event that includes a HOT fashion show, tantalizing burlesque acts, silent auction and my favorite- complimentary drinks featuring Kilo Kai from 4-5pm.

The event will benefit the PAVE Foundation (Promoting Awareness, Victim Empowerment).PAVE is a Chicago- based national grassroots nonprofit organization that uses education and action to shatter the silence of sexual and domestic violence.
So, although it’s a fun night out on the town you’ll be helping a GREAT cause!

The event takes place at Cubby Bear Lounge (1059 W. Addison Street) on Sat., September 28th, from 4pm-8pm. Tickets are $20 and can be purchased online at http://www.fearnofashion.org/ and for more info on Kilo Kai rum visit them at http://www.kilokai.com/

Rum Campaign Tweaks Twin Cities Political Scandal

http://promomagazine.com/news/rum_campaign_twin_cities_political_scandal_0902/

Republican conventions are known for being tightly scripted, unsurprising and pretty bland, and signs indicate this week’s gathering in St. Paul, MN, won’t break that basic mold. But upstart rum brand Kilo Kai hopes to throw a little swerve into the party’s stride this week with a guerrilla promotion that takes aim at a political sex scandal well known in the Twin Cities.
The spiced rum brand and its agency All Terrain sent teams out Monday to place promotional footprints in the public bathrooms of hotels, bars and nightspots around the Twin Cities and also around the Xcel Energy Center in St. Paul, where the 2008 Republican National Convention is being held this week. The footprints ask stall occupants to “Tap your toe if you want to hook up with Kilo Kai.”

The stunt refers to a 2007 political scandal involving Sen. Larry Craig (R-ID), who was arrested about a year ago for lewd conduct in a bathroom at the Minneapolis-St. Paul airport. Craig pled guilty to a lesser charge of disorderly conduct and promised to resign his Senate seat, then tried to withdraw his plea. When a federal judge denied that motion, Craig took back the resignation promise. He opted not to run for re-election this year.

“I’m a firm believer that public relations is a big part of the marketing mix,” said Brad Trayser, president of Kilo Kai’s parent company, Apostrophe Brands. “I would rather have editorial coverage than a billboard any day. People do adopt brands because of public relations, but not because they saw a cool billboard.”

Kilo Kai had recently branched out from its home market into six or seven new states, so Trayser asked promotional agency All Terrain to brainstorm some ideas that would generate press outside of the average product launch notices.

Since one of those new state markets was Minnesota, the agency began thinking about all those political journalists converging on St. Paul and how to grab their attention.
“They came up with the idea of the footprints,” Trayser said. “I liked it because it’s fun and in keeping with the spirit we’re establishing for the brand—maverick, irreverent. Being placed on the floor of a public bathroom isn’t necessarily the context most brands want to be seen in, but overall, I think the unserious spirit of the campaign is right on.”

All Terrain teams will not saturate the Twin Cities with the footprints, according to agency spokesperson Julie Lu. Instead they will place about 300 of the signs on Monday.
The teams will then go back on Wednesday and lay down replacements where zealous janitors or sensitive Republicans may have removed the first set.

Trayser downplays the potential for harming the Kilo Kai brand by associations with either illicit sex or political chicanery.

“A lot of beverage companies forget that drinking is about having a good time,” Trayser said. “Drinking Kilo Kai should put a smile on your face, and the advertising and marketing activities should do that too.”

Unlike rival spiced rum Captain Morgan, which combined a marketing campaign to elect its iconic captain president with in-bar events around Denver during last week’s Democratic National Convention, Kilo Kai is not running any special on-premise activations around the footprint campaign.

“Our goal is to make this as viral and guerrilla-style as possible,” All Terrain’s Lu said in an e-mail.

“We don’t want to alienate either Republicans or Democrats,” Trayser added. “If that’s the effect, then you’re probably taking things too seriously.”

All Terrain Named to Inc. 5000

Chicago Firm Celebrates 10th Anniversary with a Rank of 717 on List of America’s 5,000 Fastest-Growing Private Companies

Number 35 on List of Top 100 Businesses in Chicago Region
Number 54 on List of Top Advertising & Marketing Companies

NEW YORK, August 20, 2008 – All Terrain, a national integrated marketing agency based in Chicago, was ranked today as No. 717 on Inc. Magazine’s annual ranking of the 5,000 fastest-growing private companies in the country. The list is the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs. Taken as a whole, these companies represent the backbone of the U.S. economy.

“Our second annual Inc. 5000 continues the most ambitious project in business journalism,” said Inc. 5000 Project Manager Jim Melloan. “The Inc. 5000 gives an unrivalled portrait of young, underreported companies across all industries doing fascinating things with cutting-edge business models, as well as older companies that are still showing impressive growth.”

The magazine also ranked All Terrain as the 35th fastest growing private company in the Chicago area and the 54th fastest growing advertising/marketing company in the U.S. (as measured by Inc. Magazine). All Terrain experienced a growth of 478.5% during a 3-year period ending December 31, 2007.

Earlier this summer All Terrain was also named to the Promo 100 list of the country’s largest promotional agencies by Promo Magazine. All Terrain was listed as the 3rd fastest growing promotional agency on the Promo 100. All Terrain has also launched a new section of their website - http://allterrain.net/casestudies/ - featuring successful client case studies.

“We are honored to be part of the Inc. 5000,” said Sarah Eck-Thompson, co-president of All Terrain. “We have grown into new markets and new services through client referrals and expanded client assignments. In September we will celebrate our 10th anniversary, and for ten years we have delivered cost-effective, integrated, measurable results for our clients. The Inc. 5000 ranking is validation of our approach and a great way to celebrate our accelerating growth.”

“Lots of agencies can help with word-of-mouth, digital, advertising or PR strategies,” said Brook Jay, co-president of All Terrain, “but when was the last time you actually felt good about a brand interaction? People gravitate to experiences that are relevant to their lives and aspirations. All Terrain has grown because we know how to break through the clutter and speak to people authentically where they live, breathe and buy."

About All Terrain
All Terrain is a full-service integrated marketing communications agency that personalizes and connects brands with relevant consumers across a full spectrum of formats. Born as an events and experiential agency, All Terrain has evolved into a full-service agency offering experiential marketing, lifestyle and entertainment branding as well as creative/advertising, integrated digital and public relations services. All Terrain clients include major brands such as General Motors, Underwriters Laboratories, Anheuser-Busch, Red Bull, Tribune Company, Cirque du Soleil and Diageo as well as regional and emerging brands. All Terrain is headquartered in Chicago. For more information and successful case studies, visit http://allterrain.net/casestudies/ or call (312) 421-7672.

About Inc. 5000
The 5000 companies that made the list reported aggregate revenue of $185 billion and median three-year growth of 147 percent. Most important, the 2008 Inc. 5000 companies were engines of job growth, having created more than 826,033 jobs since those companies were founded. Complete results of the Inc. 5000, including company profiles and a list of the fastest-growing companies that can be sorted by industry and region can be found at www.inc5000.com.

Kilo Kai Rum Expands Into Missouri -“Take No Prisoners” Attitude Available Statewide Starting August 1

• Starting Friday, August 1, 2008, Missourians will finally have a chance to taste the hot new rum that people across the river in Illinois have been enjoying since last October. Fast growing Chicago-based Kilo Kai Rum announced today it will expand the acclaimed spiced rum into Missouri starting in August. As the rum rolls out statewide, consumers can visit http://www.kilokai.com/ for a list of bars, nightclubs, as well as grocery and liquor stores where they can buy Kilo Kai.
  
  Business Facts
  • Kilo Kai launched in October of 2007 in Illinois by Apostrophe Brands. Kilo Kai is the sole product of Apostrophe Brands.
  • Several of the owners of Apostrophe Brands were part of the team that created Effen Vodka.
  • Kilo Kai is already available in Illinois, Wisconsin, Minnesota and Nevada.
  • On August 1, Kilo Kai will also expand into Michigan, Missouri, California, Arizona and Indiana.
  • Glazer Midwest, located in St. Charles is the Missouri distributor.
  
  Product Attributes
  • Kilo Kai is distilled on the island of Curacao, off the coast of Venezuela, by a third generation master distiller from a recipe developed in cooperation with Apostrophe Brands.
  • Kilo Kai’s complex flavor includes essences of vanilla, cinnamon, anise, banana, cherry, nutmeg, and orange. It is 70 proof (35% alcohol by volume).
  • Recipes online at http://www.kilokai.com/ illustrate its ability to be enjoyed straight up or on the rocks, in a traditional rum and cola, or as a mixed tropical or martini-style drink.
  • The iconic Kilo Kai logo was designed by famed product design firm Turner-Duckworth (London/San Francisco).
  • Kilo Kai is sold in 750 ml bottles at a suggested retail price of $19.99.
  
  Quotes
  Brad Trayser, President of Apostrophe Brands
  • “Kilo Kai is the perfect rum for aficionados and novices alike because its complexity and unique blend of flavors allows it to be mixed in a favorite cocktail or enjoyed straight up.”
  • “Kilo Kai’s growth has come primarily from word of mouth. Most people hear about Kilo Kai Rum mostly through bartenders, musicians, waiters, and others connected to nightlife, culture, and hospitality.”
  • “Kilo Kai is the rum you drink when you have decided that taste is more important.”
  
  Reviews – “They Like Us … They Really Like Us”
  • Chris Null, Drinkhacker.com: “A” rating - “spiced the way rum ought to be … Kilo Kai was much smoother, with a creamy texture and a clear flavor of honey and cinnamon.”
  • Bill Jones, PunkBands.com: “I now have a great new choice when buying rum. (Compared to other brands) Kilo Kai tastes a hell of a lot better on its own.”
  • Theresa Carter, NBC5.com / TheLocalTourist.com: “Kilo Kai has convinced me to switch (rums) … because it tastes good.”
  • Julie Lawrence, OnMilwaukee.com: Kilo Kai was “smoother … this is a rum I’d actually consider drinking on the rocks.”
  • Kevin Kosar, AlcoholReviews.com: “4 out of 5 stars”
  • Mancow Muller, The Mancow [Radio] Show: “I love Kilo Kai!”

Links, Social Marketing Websites
Myspace.com
KiloKai.com
Recipes

Keywords
Rum, spiced rum, Kilo Kai, Curacao, rum and cola, cocktails, Brad Trayser, Apostrophe Brands, smooth, take no prisoners, Chicago, Missouri, taste, Leanez Family

About Kilo Kai
Created by three generations of master rum distillers in Curacao, Kilo Kai is a spiced rum blended with the unique flavors and scents of the Caribbean. The complexity arises in the flavors of anise, vanilla, banana, cherry, nutmeg and orange peels. Crafted with 1-year-old and 3-year-old rums, Kilo Kai is the perfect rum for aficionados and novices alike because its complexity and unique blend of flavors allows it to be mixed in a favorite cocktail or enjoyed straight. The innovative package design features real skateboard tape on the bottle and is complete with Kilo Kai’s iconic logo. To learn more about Kilo Kai’s “Take No Prisoners” attitude, visit http://www.kilokai.com/. Please enjoy Kilo Kai responsibly.