All Terrain Marketing Launches
Public Relations Division
Senior Chicago PR and Marketing Exec
Tapped to Lead New Department
Chicago, IL – Brook Jay and Sarah Eck-Thompson, founders of All Terrain, the fast-growing Chicago-based experiential and lifestyle marketing agency, announced today the creation of a new public relations division – All Terrain Public Relations. Leading the division as the new Director of Public Relations and Marketing is Kevin Boyer, former principal of Chicago-based Third Coast Marketing, and also chief marketing officer of the successful Chicago 2006 Gay Games.
“All Terrain has always offered high-quality public relations services to our clients, albeit through third party agencies,” said President/CMO Brook Jay. “Serving our clients with in-house PR professionals will yield greater client benefits due to synergies with the rest of our marketing team.”
All Terrain Public Relations will support existing All Terrain accounts requiring media relations services and will assist companies with corporate reputation; product, service or event visibility, crisis communication; and non-traditional public relations campaigns.
Leading All Terrain’s new Public Relations division will be Kevin Boyer, a marketing and communications professional with more than 15 years of experience. Boyer was the chief marketing officer of the 2006 Chicago Gay Games, a quadrennial sports and culture festival with more athletes than the Olympics.
As CMO and chief media representative, he created and managed a multi-million dollar public relations and marketing campaign with outreach in 100 countries and eight languages and represented the Chicago host organization in hundreds of TV, radio, print and online interviews. Boyer brings his successful marketing consulting practice at Third Coast Marketing with him to All Terrain where he assumes the title director of public relations and marketing.
“We are thrilled to have a professional of Kevin’s caliber and reputation joining our team at All Terrain,” said Jay. “His extensive background in media relations and strategic marketing will yield immediate results for our company and clients.” Boyer will also support All Terrain sales and marketing efforts, especially in the areas of sports, entertainment, travel, tourism, hospitality, food & beverage and gay/lesbian marketing.
To contact All Terrain Public Relations, call 312.421.7672 or email Kevin.Boyer@allterrain.net.
About All Terrain
All Terrain is an agile, integrated marketing agency that activates, personalizes and connects major brands with relevant consumers. Brook Jay and Sarah Eck-Thompson co-founded All Terrain nine years ago and in the process helped launch a whole new marketing category – Experiential Marketing. All Terrain is now a highly-recognized agency offering special event production, multi-site, multi-disciplinary promotional campaigns, strategic brand positioning, field teams, point-of-sale, events, e-marketing, mobile marketing, advertising, sampling, public relations, influencer advocacy and entertainment. They serve name-brand clients including GMC, Buick, Saturn, Diageo – the country’s largest spirits distributor, the Tribune Company, Anheuser-Busch, Sofitel Chicago, Underwriter Laboratories and more.
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All Terrain ~ 1438 West Kinzie, Suite 200 ~ Chicago IL 60622 ~ www.allterrain.net ~ t 312.421.7672 ~ f 312.421.7683
