News Release – September 10, 2007
Contact: Kevin G. Boyer, (312) 421-7672 x 41, Kevin.Boyer@allterrain.net
All Terrain is “Fashion Focused”
Creative team behind City’s Fashion Focus marketing campaign
Chicago, IL - Chicago-based marketing agency All Terrain is the creative force behind the just-launched marketing campaign by the City of Chicago supporting Fashion Focus Chicago. The colorful design is already sprouting up downtown on City Information Panels and bus shelters and the campaign will extend to transit advertising, taxicab advertising and a collateral print campaign.
Design services were donated by All Terrain, the hot lifestyle and experiential marketing shop whose clients have included Saturn, Cirque du Soleil, Bio Elements, DKNY, Sofitel Hotels, Pontiac, Red Bull, Le Passage nightclub, Tribune Company and Pernod Ricard.
“Chicago’s fashion industry is diverse, dynamic and growing.” said All Terrain’s president, Brook Jay. “We are honored to have been asked to be part of the creative team for Fashion Focus Chicago, celebrating established and emerging Chicago designers. We are excited to be supporting the designers that are living and working in Chicago.”
Beginning Tuesday, October 9, and continuing through Sunday, October 14, Fashion Focus Chicago 2007 will feature five runway shows, shopping tours, student designer events, fashion installations and industry seminars. This celebration of the fashion industry in Chicago showcases more than 100 Chicago fashion designers and the evolution of Chicago’s diverse fashion community.
About All Terrain
All Terrain is an agile, integrated marketing agency that activates, personalizes and connects major brands with relevant consumers. Brook Jay and Sarah Eck-Thompson co-founded All Terrain nine years ago and in the process helped define a whole new marketing category – Experiential Marketing. All Terrain is now a highly-recognized agency offering special event production, multi-site, multi-disciplinary promotional campaigns, strategic brand positioning, field teams, point-of-sale, events, e-marketing, mobile marketing, advertising, sampling, public relations, influencer advocacy and entertainment. They serve name-brand clients including GMC, Buick, Saturn, Pernod Ricard – one of the country’s largest spirits distributors, the Tribune Company, Anheuser-Busch, Sofitel Chicago, Underwriter Laboratories and more. For more information, visit: www.allterrain.net.
