All Terrain Retained by Chicago Blackhawks

News Release – November 26, 2007
Contact: Kevin G. Boyer, (312) 421-7672 x 41, Kevin.boyer@allterrain.net


All Terrain Retained by Chicago Blackhawks
Chicago-based firm to provide public relations and experiential marketing support


Chicago, IL – All Terrain, a Chicago-based experiential marketing company, announced today that it has been retained by the Chicago Blackhawks Hockey Team as public relations and experiential marketing counsel. All Terrain will provide marketing and public relations support to increase the visibility of Chicago Blackhawks players through non-sports media, and to increase attendance at Blackhawks games through non-traditional marketing strategies.

“The Chicago Blackhawks are a storied Chicago sports franchise,” said Brook Jay, All Terrain President. “This year’s team is winning more games and attracting more fans. We are excited to be working directly with management and the players to create even more fans of this great sport.”

“We are excited to engage All Terrain in helping us reach our marketing goal of attracting new Blackhawk fans,” said Jim Sofranko, Blackhawks Executive Director of Sales & Marketing. “Through the use of non-traditional marketing strategies we will look to increase interest in the team and raise the awareness of our players to the non-core hockey fan.”

About All Terrain
All Terrain is an agile, integrated marketing agency that activates, personalizes and connects major brands with relevant consumers. Brook Jay and Sarah Eck-Thompson co-founded All Terrain nine years ago and in the process helped define a whole new marketing category – Experiential Marketing. All Terrain is now a highly-recognized agency offering special event production, multi-site, multi-disciplinary promotional campaigns, strategic brand positioning, field teams, point-of-sale, events, e-marketing, mobile marketing, advertising, sampling, public relations, influencer advocacy and entertainment. They serve name-brand clients including GMC, Buick, Saturn, Pernod Ricard – one of the country’s largest spirits distributors, the Tribune Company, Anheuser-Busch, Sofitel Chicago, Underwriter Laboratories and more. For more information, visit: www.allterrain.net.

Chicago Blackhawks
The Chicago Blackhawks play their home games at the United Center, 1901 W. Madison Street, Chicago. For tickets and schedule, visit www.ChicagoBlackhawks.com or call (312) 455-7000. The Chicago Blackhawks and chicagoblackhawks.com are trademarks of the Chicago Blackhawk Hockey Team, Inc. NHL and the word mark and image of the Stanley Cup are registered trademarks and the NHL Shield and NHL Conference logos are trademarks of the National Hockey League.

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