Kilo Kai Rum included in GRAMMY® Gift Bag
Spiced rum extends affiliation with music by gifting GRAMMY Presenters & Performers
Chicago, IL – Rap artist Kanye West isn’t the only Chicagoan hoping to get a boost from this year’s annual GRAMMY® Awards, though leading the nominees’ list with eight nominations he is sure to make a splash.
Brad Trayser, President of Chicago-based Apostrophe Brands, is also hoping that this year’s GRAMMY Awards lead to a different kind of splash; enhanced sales for Kilo Kai spiced rum, the exclusive rum in this year’s GRAMMY Gift Bag.
Each presenter and performer at the 50th Annual GRAMMY Awards, held Feb. 10, 2008, at the STAPLES Center in Los Angeles will receive a specially packaged gift bottle of Kilo Kai spiced rum. The new rum was launched throughout Illinois in October of 2007 and has quickly become a favorite in large part because of its strong connection to the music scene. Kilo Kai will expand into 12 additional markets in the first quarter of 2008 and will likely be a national brand by mid-summer.
“Kilo Kai is what people drink when they’ve decided taste is more important. It is the rum people hear about mostly through bartenders, musicians, waiters and others connected to nightlife, culture and hospitality,” said Brad Trayser, President of Apostrophe Brands/Kilo Kai. “The GRAMMY Awards recognize great music and Kilo Kai’s involvement is a natural extension of our decision to support things that matter to our target customer.”
Kilo Kai spiced rum was launched at a concert featuring the Bouncing Souls at Chicago’s Double Door, a legendary live music venue, and was the sponsor of November’s RiotFest as well as the first tour stop of the Wu-Tang Clan in support of their new album. The rum is already affiliated with dozens of weekly and special music events happening throughout Chicago and its suburbs.
“We understand that sometimes awards show gift bags are given to personal assistants or family members,” said Trayser. “Our message to these 150 music superstars is simple: grab the bottle of Kilo Kai for yourself first. You’ll thank us later.”
The 50th Annual GRAMMY Awards, set for Feb. 10, 2008 at STAPLES Center in Los Angeles is scheduled to be broadcast live on the CBS Television Network from 8 – 11:30 p.m. ET/PT. In addition, the broadcast also will be distributed internationally to more than 160 countries.
About Kilo Kai
Created by three generations of master rum distillers in Curacao, Kilo Kai is a spiced rum blended with the unique flavors and scents of the Caribbean. The complexity arises in the flavors of anise, vanilla, banana, cherry, nutmeg and orange peels. Crafted with 1-year-old and 3-year-old rums, Kilo Kai is the perfect rum for aficionados and novices alike because its complexity and unique blend of flavors allows it to be mixed in a favorite cocktail or enjoyed straight. The innovative package design features real skateboard tape on the bottle and is complete with the Kilo Kai skull-and-crossbones logo which incorporates two K’s to form the skull’s teeth and bones. To learn more about Kilo Kai’s “Take No Prisoners” attitude, visit www.KiloKai.com. Please enjoy Kilo Kai responsibly.
Media Contact: Contact: Kevin Boyer, (312) 588-3713, Kevin.Boyer@allterrain.net
