March 20, 2008
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Chicago-based firm to provide public relations and marketing support
Chicago, IL – All Terrain Public Relations, a division of Chicago-based All Terrain, a full-service marketing agency, announced today that it has been retained by the Chicago Machine, Chicago’s professional outdoor Major League Lacrosse team, as public relations and marketing counsel. All Terrain will work to increase the visibility of the Chicago Machine team and its players and increase attendance at Chicago Machine Games at Toyota Park through sports and non-sports media.
“Lacrosse is one of America’s fastest growing sports with a 68% increase in participation nationally at the high school and college level since 2001,” said Brook Jay, All Terrain President. “In just their third season, the Chicago Machine has attracted top-level lacrosse players from throughout North America; players that make the team competitive and the games exciting to watch. We are excited to be working directly with management and the players to introduce more fans to this great sport.” The Chicago Machine account will be managed by Kevin Boyer, All Terrain’s Director of Public Relations and Marketing.
“Lacrosse is attracting new players and fans because of its fast-pace, combining the best of basketball, soccer and hockey,” said John Meister, Team President of the Chicago Machine. “We are excited to have engaged All Terrain as part of our marketing strategies to increase interest in the sport, the team and raise the profile of our players.”
About All Terrain
All Terrain Public Relations is a division of All Terrain, a 10-year-old full-service marketing agency that personalizes and connects brands with relevant consumers across a full spectrum of formats. From one night only experiential events to integrated multi-site, multi-city, multi-platform campaigns, our distinctive solutions yield high returns because we engage people in ways that build meaning and loyalty. All Terrain clients include major brands such as General Motors, Anheuser-Busch, Red Bull, Tribune Company, Stolichnaya, and Pernod-Ricard. All Terrain Public Relations was founded in 2007 and clients include Chicago Blackhawks Hockey, Underwriters Laboratories, Apostrophe Brands/Kilo Kai Rum, and Jameson Irish Whiskey.
About the Chicago Machine
The Chicago Machine are Chicago’s outdoor professional men’s lacrosse team, members of the Western Conference of Major League Lacrosse (MLL). Now in their third season, the Chicago Machine play at Toyota Park, 15 minutes southwest of Downtown Chicago. Led by head coach John Combs, the team is has top players from nationally ranked college programs such as Notre Dame, Cornell, UMass, Virginia, Navy and Syracuse. The Chicago Machine open their third season at home on Sunday, May 18, 2008, against conference rival San Francisco Dragons. Season tickets and individual game tickets are now available. For game schedule, ticketing, team and player information, visit http://www.chicagomachine.com/.
Chicago, IL – All Terrain Public Relations, a division of Chicago-based All Terrain, a full-service marketing agency, announced today that it has been retained by the Chicago Machine, Chicago’s professional outdoor Major League Lacrosse team, as public relations and marketing counsel. All Terrain will work to increase the visibility of the Chicago Machine team and its players and increase attendance at Chicago Machine Games at Toyota Park through sports and non-sports media.
“Lacrosse is one of America’s fastest growing sports with a 68% increase in participation nationally at the high school and college level since 2001,” said Brook Jay, All Terrain President. “In just their third season, the Chicago Machine has attracted top-level lacrosse players from throughout North America; players that make the team competitive and the games exciting to watch. We are excited to be working directly with management and the players to introduce more fans to this great sport.” The Chicago Machine account will be managed by Kevin Boyer, All Terrain’s Director of Public Relations and Marketing.
“Lacrosse is attracting new players and fans because of its fast-pace, combining the best of basketball, soccer and hockey,” said John Meister, Team President of the Chicago Machine. “We are excited to have engaged All Terrain as part of our marketing strategies to increase interest in the sport, the team and raise the profile of our players.”
About All Terrain
All Terrain Public Relations is a division of All Terrain, a 10-year-old full-service marketing agency that personalizes and connects brands with relevant consumers across a full spectrum of formats. From one night only experiential events to integrated multi-site, multi-city, multi-platform campaigns, our distinctive solutions yield high returns because we engage people in ways that build meaning and loyalty. All Terrain clients include major brands such as General Motors, Anheuser-Busch, Red Bull, Tribune Company, Stolichnaya, and Pernod-Ricard. All Terrain Public Relations was founded in 2007 and clients include Chicago Blackhawks Hockey, Underwriters Laboratories, Apostrophe Brands/Kilo Kai Rum, and Jameson Irish Whiskey.
About the Chicago Machine
The Chicago Machine are Chicago’s outdoor professional men’s lacrosse team, members of the Western Conference of Major League Lacrosse (MLL). Now in their third season, the Chicago Machine play at Toyota Park, 15 minutes southwest of Downtown Chicago. Led by head coach John Combs, the team is has top players from nationally ranked college programs such as Notre Dame, Cornell, UMass, Virginia, Navy and Syracuse. The Chicago Machine open their third season at home on Sunday, May 18, 2008, against conference rival San Francisco Dragons. Season tickets and individual game tickets are now available. For game schedule, ticketing, team and player information, visit http://www.chicagomachine.com/.
Media Contact: Kevin G. Boyer, (312) 588-3713, Kevin.boyer@allterrain.net
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