- Starting Friday, August 1, 2008, Missourians will finally have a chance to taste the hot new rum that people across the river in Illinois have been enjoying since last October. Fast growing Chicago-based Kilo Kai Rum announced today it will expand the acclaimed spiced rum into Missouri starting in August. As the rum rolls out statewide, consumers can visit http://www.kilokai.com/ for a list of bars, nightclubs, as well as grocery and liquor stores where they can buy Kilo Kai.
Business Facts
• Kilo Kai launched in October of 2007 in Illinois by Apostrophe Brands. Kilo Kai is the sole product of Apostrophe Brands.
• Several of the owners of Apostrophe Brands were part of the team that created Effen Vodka.
• Kilo Kai is already available in Illinois, Wisconsin, Minnesota and Nevada.
• On August 1, Kilo Kai will also expand into Michigan, Missouri, California, Arizona and Indiana.
• Glazer Midwest, located in St. Charles is the Missouri distributor.
Product Attributes
• Kilo Kai is distilled on the island of Curacao, off the coast of Venezuela, by a third generation master distiller from a recipe developed in cooperation with Apostrophe Brands.
• Kilo Kai’s complex flavor includes essences of vanilla, cinnamon, anise, banana, cherry, nutmeg, and orange. It is 70 proof (35% alcohol by volume).
• Recipes online at http://www.kilokai.com/ illustrate its ability to be enjoyed straight up or on the rocks, in a traditional rum and cola, or as a mixed tropical or martini-style drink.
• The iconic Kilo Kai logo was designed by famed product design firm Turner-Duckworth (London/San Francisco).
• Kilo Kai is sold in 750 ml bottles at a suggested retail price of $19.99.
Quotes
Brad Trayser, President of Apostrophe Brands
• “Kilo Kai is the perfect rum for aficionados and novices alike because its complexity and unique blend of flavors allows it to be mixed in a favorite cocktail or enjoyed straight up.”
• “Kilo Kai’s growth has come primarily from word of mouth. Most people hear about Kilo Kai Rum mostly through bartenders, musicians, waiters, and others connected to nightlife, culture, and hospitality.”
• “Kilo Kai is the rum you drink when you have decided that taste is more important.”
Reviews – “They Like Us … They Really Like Us”
• Chris Null, Drinkhacker.com: “A” rating - “spiced the way rum ought to be … Kilo Kai was much smoother, with a creamy texture and a clear flavor of honey and cinnamon.”
• Bill Jones, PunkBands.com: “I now have a great new choice when buying rum. (Compared to other brands) Kilo Kai tastes a hell of a lot better on its own.”
• Theresa Carter, NBC5.com / TheLocalTourist.com: “Kilo Kai has convinced me to switch (rums) … because it tastes good.”
• Julie Lawrence, OnMilwaukee.com: Kilo Kai was “smoother … this is a rum I’d actually consider drinking on the rocks.”
• Kevin Kosar, AlcoholReviews.com: “4 out of 5 stars”
• Mancow Muller, The Mancow [Radio] Show: “I love Kilo Kai!”
Links, Social Marketing Websites
Myspace.com
KiloKai.com
Recipes
Keywords
Rum, spiced rum, Kilo Kai, Curacao, rum and cola, cocktails, Brad Trayser, Apostrophe Brands, smooth, take no prisoners, Chicago, Missouri, taste, Leanez Family
About Kilo Kai
Created by three generations of master rum distillers in Curacao, Kilo Kai is a spiced rum blended with the unique flavors and scents of the Caribbean. The complexity arises in the flavors of anise, vanilla, banana, cherry, nutmeg and orange peels. Crafted with 1-year-old and 3-year-old rums, Kilo Kai is the perfect rum for aficionados and novices alike because its complexity and unique blend of flavors allows it to be mixed in a favorite cocktail or enjoyed straight. The innovative package design features real skateboard tape on the bottle and is complete with Kilo Kai’s iconic logo. To learn more about Kilo Kai’s “Take No Prisoners” attitude, visit http://www.kilokai.com/. Please enjoy Kilo Kai responsibly.
