Kilo Kai Rum. Take No Prisoners

News Release - October 25, 2007
Contact: Kevin Boyer, (312) 421-7672 x 41, Kevin.boyer@allterrain.net

Kilo Kai Rum. Take No Prisoners
Chicago Brand Masters Launch New Better Tasting Spiced Rum

Chicago, IL - How do you create the world’s best tasting spiced rum? Start with an island that was once home to pirates and American revolutionaries. Throw in three generations of master rum distillers who take the sugar cane and bring it to life with a special recipe that includes essences of vanilla beans, cinnamon sticks and nutmeg. Let age for three years, gifting much to the angels through evaporation, and you’re left with Kilo Kai – the way spiced rum should taste.

Kilo Kai might still be sitting in Leáñez family barrels on Curaçao but for the palates and business savvy of Chicago brand masters Brad Trayser and Michael O’Connor. Trayser, part of the team that brought the world Effen Vodka, has once again captured lightning in a bottle. He is betting that the rum category – now the second most popular spirit behind vodka - is ready for better tasting brands that challenge market leaders.

Kilo Kai, launched in Chicago in October of 2007, is, according to Trayser, “real rum. The kind of rum you might just want to drink straight. In our blind taste tests 27 out of 28 bartenders preferred Kilo Kai rum straight when compared to four other brands, including the market leader.” KiloKai.com refers to the taste as “Layered. Complex. Aggressive - in all the right ways. If Kilo Kai were a woman, she'd make the first move, then leave you wanting more.”

Trayser believes that Kilo Kai is the brand you will hear about mostly through bartenders, musicians, waiters and others connected to nightlife, culture and hospitality. “You’ll drink Kilo Kai at that point in your life when you’ve decided taste is more important,” says Trayser. “Your bartender will recommend you switch to Kilo Kai when you mistakenly ask for something with a cartoon character on the bottle.”

The innovative package design features real skateboard tape on the bottle and was crafted by international brand design firm Turner Duckworth (San Francisco & London). The Kilo Kai skull-and-crossbones logo incorporates two K’s to form the skull’s teeth and bones. Order a “Kilo and Coke” and the irreverent cultural reference completes the no-cartoon-zone attitude of Kilo Kai.

Kilo Kai is available at more than 100 bars and clubs throughout the Chicago area and will soon be launched throughout the Midwest and on the West Coast.

November 11 Launch Party and Concert
In Chicago, Kilo Kai will be formally introduced on Sunday, November 11 at the legendary Double Door, 1572 N. Milwaukee, in Wicker Park. The Kilo Kai “Take No Prisoners” Chicago Launch Party will feature live performances by Bouncing Souls, PEGBOY and the Beer Nuts. Doors open at 7:30 pm for this invitation-only event. To get on the guest list, visit www.KiloKai.com for a list of pre-launch events where tickets will be given away.

About Apostrophe Brands
Apostrophe Brands is a small outfit in Chicago, Illinois. We have a big, soft spot for making the best spirits around, and we want to share that with the world: one person of legal drinking age at a time. We believe this, coupled with a ban on beach balls at sporting events, will make the world a much happier place. For more information, visit www.apostrophebrands.com.
Kilo Kai Rum. Take No Prisoners
Chicago Brand Masters Launch New Better Tasting Spiced Rum

Chicago, IL - How do you create the world’s best tasting spiced rum? Start with an island that was once home to pirates and American revolutionaries. Throw in three generations of master rum distillers who take the sugar cane and bring it to life with a special recipe that includes essences of vanilla beans, cinnamon sticks and nutmeg. Let age for three years, gifting much to the angels through evaporation, and you’re left with Kilo Kai – the way spiced rum should taste.

Kilo Kai might still be sitting in Leáñez family barrels on Curaçao but for the palates and business savvy of Chicago brand masters Brad Trayser and Michael O’Connor. Trayser, part of the team that brought the world Effen Vodka, has once again captured lightning in a bottle. He is betting that the rum category – now the second most popular spirit behind vodka - is ready for better tasting brands that challenge market leaders.

Kilo Kai, launched in Chicago in October of 2007, is, according to Trayser, “real rum. The kind of rum you might just want to drink straight. In our blind taste tests 27 out of 28 bartenders preferred Kilo Kai rum straight when compared to four other brands, including the market leader.” KiloKai.com refers to the taste as “Layered. Complex. Aggressive - in all the right ways. If Kilo Kai were a woman, she'd make the first move, then leave you wanting more.”

Trayser believes that Kilo Kai is the brand you will hear about mostly through bartenders, musicians, waiters and others connected to nightlife, culture and hospitality. “You’ll drink Kilo Kai at that point in your life when you’ve decided taste is more important,” says Trayser. “Your bartender will recommend you switch to Kilo Kai when you mistakenly ask for something with a cartoon character on the bottle.”

The innovative package design features real skateboard tape on the bottle and was crafted by international brand design firm Turner Duckworth (San Francisco & London). The Kilo Kai skull-and-crossbones logo incorporates two K’s to form the skull’s teeth and bones. Order a “Kilo and Coke” and the irreverent cultural reference completes the no-cartoon-zone attitude of Kilo Kai.

Kilo Kai is available at more than 100 bars and clubs throughout the Chicago area and will soon be launched throughout the Midwest and on the West Coast.

November 11 Launch Party and Concert
In Chicago, Kilo Kai will be formally introduced on Sunday, November 11 at the legendary Double Door, 1572 N. Milwaukee, in Wicker Park. The Kilo Kai “Take No Prisoners” Chicago Launch Party will feature live performances by Bouncing Souls, PEGBOY and the Beer Nuts. Doors open at 7:30 pm for this invitation-only event. To get on the guest list, visit www.KiloKai.com for a list of pre-launch events where tickets will be given away.

About Apostrophe Brands
Apostrophe Brands is a small outfit in Chicago, Illinois. We have a big, soft spot for making the best spirits around, and we want to share that with the world: one person of legal drinking age at a time. We believe this, coupled with a ban on beach balls at sporting events, will make the world a much happier place. For more information, visit www.apostrophebrands.com.