News Release – October 8, 2007
Contact: Kevin G. Boyer, (312) 421-7672 x 41, Kevin.boyer@allterrain.net
Making Safety “Cool”
Chicago Marketing Firm All Terrain tapped by
Underwriters Laboratories for Mobile Marketing Tour
Chicago, IL – All Terrain, a Chicago-based experiential marketing company, announced today that it has been retained by Underwriters Laboratories (UL) to produce UL’s first ever mobile safety campaign. Launching in mid October and traveling the U.S. and Canada through 2008, the tour will emphasize the critical role UL plays in consumer safety through testing certification of more than 19,000 products, components and materials worldwide.
‘Cool’ cutting edge technologies such as holographic imaging, infrared gaming and touch-screen interactivity are being built into the specially designed tour vehicle. Stopping at schools and UL retail & manufacturing partners, the tour will also feature safety demonstrations and fun educational challenges for children, youth and adults. The tour will be supported in local markets by All Terrain’s new Public Relations Division, promoting UL’s safety messages to consumers through local media outreach and on-site grass roots efforts.
"All Terrain has a reputation as a highly innovative and uniquely creative marketing shop,” said Doug Bell, Director of Global Marketing at UL. “For the next year we will educate consumers across North America about UL’s public safety mission in ways that go beyond traditional marketing campaigns. All Terrain’s strategic guidance will help UL further its efforts to raise consumer awareness about product safety at a time when knowledge and preparedness are more important than ever.”
About All Terrain
All Terrain is an agile, integrated marketing agency that activates, personalizes and connects major brands with relevant consumers. Brook Jay and Sarah Eck-Thompson co-founded All Terrain nine years ago and in the process helped define a whole new marketing category – Experiential Marketing. All Terrain is now a highly-recognized agency offering special event production, multi-site, multi-disciplinary promotional campaigns, strategic brand positioning, field teams, point-of-sale, events, e-marketing, mobile marketing, advertising, sampling, public relations, influencer advocacy and entertainment. They serve name-brand clients including GMC, Buick, Saturn, Pernod Ricard – one of the country’s largest spirits distributors, the Tribune Company, Anheuser-Busch, Sofitel Chicago, Underwriter Laboratories and more. For more information, visit: www.allterrain.net.
About UL
Underwriters Laboratories Inc. (UL) is an independent product safety certification organization that has been testing products and writing Standards for Safety for over a century. UL evaluates more than 19,000 types of products, components, materials and systems annually with 21 billion UL Marks appearing on 71,000 manufacturers’ products each year. UL’s worldwide family of companies and network of service providers includes 66 laboratory, testing and certification facilities serving customers in 104 countries. For more information, visit: www.UL.com.
